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Maccabi FOX Tel Aviv selected as a SUPERBRAND

The most decorated professional sports club in the world has been named among Israel's top brands, the only sports team in the list

09/06/2020
HOME · News · Maccabi FOX Tel Aviv selected as a SUPERBRAND
Maccabi FOX Tel Aviv selected as a SUPERBRAND
Maccabi FOX Tel Aviv was selected as a SUPERBRAND, the only sports club in Israel selected for the prestigious list of 2020. The Israeli representative at Euroleague and the reigning state champion was included in the "Recreation, Leisure and Culture" category for the second time in the last three years.

Among the top brands in the category are luxury hotels, airlines and prominent entertainment centers. Naturally, the new list also includes Maccabi's business partners such as FOX, Nike, M&M's, Orbit, DHL, San Benedetto (the central beverage company), Muller, BBB restaurants chain, Domino's Pizza, Azrieli, Aminah, Klil windows, HP, Teva And optalgin.

The selection of super-brands is done every year by the World Superbrands, which aims to identify and choose in each country the brands that have exhibited branding and marketing excellence in the local market. The organization is active in some 70 countries around the world and also operates in Israel since 2009.

After compiling a list of all the brands that operated in Israel last year, a panel of referees consisted of about 100 CEOs and top marketing vice presidents ranks the brands. In the next phase, 850 brands with the highest consumer research scores undergo research by IPSOS, according to Superbrands Research Methodology in the World. It is the consumers who actually determine the identity of Israel's Superbrands.




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