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Maccabi and Puma signed a multi-year partnership

The Israeli Double holder and the sportswear giant will work together in the next 5 years, in a multi-million deal. For the first time, a third uniform will be unveiled during the season

05/08/2021
HOME · News · Maccabi and Puma signed a multi-year partnership
Maccabi and Puma signed a multi-year partnership
Maccabi Tel Aviv basketball club and the sports fashion giant Puma have signed a strategic five-year cooperation agreement worth millions of shekels, under the Puma Hoops brand. As part of the agreement, Maccabi Playtika Tel Aviv will play with Puma threads, with exact copies of the uniforms available for purchase in the club's stores for the first time in 19 years.

The Puma Hoops brand, imported to Israel by El-Srad - Factory 54, breaks through with a huge concept store in the Tel Aviv port. The store in the beautiful port area is one of the three largest stores in the world.

One of the dominant people in Puma's revival is none other than rapper and businessman Jay-Z, who serves as the brand's ambassador and creative director. Among the top basketball players playing under the brand are Lamello Ball of the Charlotte Hornets (third pick in the 2020 draft), Kyle Kuzma (who moved from the Los Angeles Lakers to the Washington Wizards) and Deandre Ayton from the Phoenix Suns (1st pick in the 2018 draft). They join another well-known presenter, who runs really, really fast - Usain Bolt, the world champion in the 100 and 200 meters.



As part of the agreement, Puma produced all the professional clothing of the senior and youth team especially for the Maccabi Tel Aviv basketball club. In addition, Puma will produce the clothing of the club's children's and basketball schools. 

The official club store will also work in collaboration with Puma Israel and will offer an international shopping experience at the store. As mentioned, this is the first time after almost 20 years that it will be possible to purchase the official team uniforms in the club official shop at the arena, as well as on the club's official website and app. In addition, a lot of clothing identical to the one that will serve the Maccabi senior team will be offered for sale.

Tech innovation

The uniform of Maccabi Playtika Tel Aviv for the upcoming season is made by unique technology which is also used by the top football club Manchester City, and gives the uniform a very light weight, strong durability and a groundbreaking sweat evaporation.

Apart from the highest quality of fabric, Puma also took care to design modern uniforms that preserve the greatness and history of the Maccabi Tel Aviv basketball club. And for the first time in the club's history, a third and special game set will be launched that will accompany the team during the season.



As part of the collaboration with Puma and due to its importance, it will be integrated into the brand's flagship campaign in the world - Only See Great - which was created by Jay-Z. Maccabi Playtika Tel Aviv has been chosen to be the first Euroleague team to play with Puma uniforms in what is considered a significant step in the rise of the Puma Hoops brand in the world.

The chairman of the Maccabi Tel Aviv basketball club, Adv. Shimon Mizrahi, said: "We are moving on to the global brand Puma in the coming years. We are proud to have this winning partner hand in hand".

"The connection between Puma, an iconic sports brand, which has signed some of the greatest sports records of all time together with the Israeli top club, was a natural and important connection", said Puma's director of operations in Israel, Itamar Rein. "We are happy to join a professional, leading and impressive luxury club, which has become part of the Puma family in Israel and around the world. We are confident that together we will achieve the high goals of both brands and excite an entire country. Identical brand values ??and the pursuit of victory Great".



Edli Marcus, Maccabi Tel Aviv Basketball Club CEO, added: "Puma is a refreshing brand that is growing tremendously and we are happy to join the great way the brand is doing. Also technologically, these uniforms innovate and will be available for the first time for purchase in the club store and online for all our fans, who can enjoy the exact same products that the players wear during the season. In addition, the club's youth departments and basketball schools throughout the country will also wear uniforms in the same design as the first team".

Team uniforms will be displayed soon - keep following...



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