{"id":511028,"date":"2025-06-30T12:00:00","date_gmt":"2025-06-30T09:00:00","guid":{"rendered":"http:\/\/localhost:8080\/maccabi-and-adidas-sign-strategic-partership-deal\/"},"modified":"2026-04-29T09:56:36","modified_gmt":"2026-04-29T06:56:36","slug":"maccabi-and-adidas-sign-strategic-partership-deal","status":"publish","type":"post","link":"https:\/\/maccabi.co.il\/en\/maccabi-and-adidas-sign-strategic-partership-deal\/","title":{"rendered":"Maccabi and adidas sign strategic partership deal"},"content":{"rendered":"

\tadidas, the leading global sports brand in Israel, and Maccabi Tel Aviv Basketball Club officially announced today (Monday) the signing of a long-term strategic partnership agreement<\/span>.<\/span> As part of the agreement, adidas will supply the team\u2019s uniforms starting from the 2025\/26 season, alongside additional collaborations<\/span>.<\/span><\/span><\/p>\n

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\tMaccabi Tel Aviv joins adidas\u2019 prestigious portfolio of basketball clubs, which includes some of the biggest teams in Europe such as Real Madrid, Panathinaikos, Bayern Munich, Fenerbah?e, and others. The sports giant will bring its expertise to provide Maccabi with advanced technology apparel, footwear, and equipment, with a unique and exciting design while maintaining high standards of comfort and performance<\/span>.<\/span><\/span><\/p>\n

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\t\u201c<\/span>We are excited and proud of the partnership with the illustrious Maccabi Tel Aviv Basketball Club,\u201d said Yair Bell, CEO of adidas Israel. \u201cStarting next season, Maccabi Tel Aviv joins the family of Europe\u2019s leading basketball clubs, who enjoy a <\/span>strategic<\/span> <\/span>partnership<\/span> <\/span>with<\/span> <\/span>adidas<\/span>.\u201d<\/span><\/span><\/p>\n

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\t\u201c<\/span>For us, the connection between adidas and Maccabi was a natural and necessary step,\u201d Bell added. \u201cAt adidas, together with Maccabi Tel Aviv, we share a deep commitment to excellence, innovation, and a belief in the unique power of sport to bring meaningful change to people\u2019s lives<\/span>.\u201d<\/span><\/span><\/p>\n

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\t\u201c<\/span>The partnership with adidas marks a new and exciting chapter in our club\u2019s storied history,\u201d said Modi Peled, CEO of Maccabi Tel Aviv Basketball Club<\/span>.<\/span><\/span><\/p>\n

\t\u201c<\/span>The quality and innovation the brand brings to the world of basketball and sports align perfectly with our aspirations for excellence in every aspect of the club\u2019s operations. We believe this partnership will bring value to our players, the club, and our fans<\/span>.\u201d<\/span><\/span><\/p>\n

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\tThe team\u2019s new uniforms and the full collection of Maccabi Tel Aviv adidas merchandise are expected to launch ahead of the 2025\/26 season and will be available for purchase at the official Maccabi Tel Aviv store, the club\u2019s website, select adidas stores, and the adidas website<\/span>.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":518990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"custom_author":[],"class_list":["post-511028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/posts\/511028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/comments?post=511028"}],"version-history":[{"count":1,"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/posts\/511028\/revisions"}],"predecessor-version":[{"id":518992,"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/posts\/511028\/revisions\/518992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/media\/518990"}],"wp:attachment":[{"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/media?parent=511028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/categories?post=511028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/tags?post=511028"},{"taxonomy":"custom_author","embeddable":true,"href":"https:\/\/maccabi.co.il\/en\/wp-json\/wp\/v2\/custom_author?post=511028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}