Popular hamburger restaurant chain Burgus Burger Bar (BBB) has just signed a three year extension on their sponsorship agreement with Maccabi Electra Tel Aviv. The agreement includes advertising and collaboration on community service projects.
By Amy Samin
The popular hamburger restaurant chain Burgus Burger Bar (BBB) has just signed a three year extension on their sponsorship agreement with Maccabi Electra Tel Aviv. The agreement, which was reached in a meeting between General Manager Eli Drikes (Maccabi Electra Tel Aviv) and Ahuva Turgeman (BBB), includes both advertising and collaboration on community service projects and is valued at about 1.5 million NIS.
Ahuva Turgeman, General Director of BBB: “The BBB chain began this partnership with Maccabi Electra Tel Aviv as way of becoming connected to the world of sports. Excellence, achievement, and giving are values shared by BBB and Maccabi, and that is why we decided to continue our partnership for another three years.”
Eli Drikes, General Director of Maccabi Electra Tel Aviv: “We are very happy that BBB, who joined the Maccabi family just over a year ago, has decided to sign a long-term agreement with us. It reflects mutual seriousness and satisfaction. I definitely consider BBB, the leading chain of hamburger restaurants in Israel, as a long-term partner.”
