Tel Aviv is the Non-Stop City and this year’s adidas 3rd kit is celebrating our world-famous nightlife scene and culture, with our home games being the best party in town
MUSIC FOR ALL
Tel Aviv’s nightlife can’t be discussed without mentioning the music scene. On any given night, you can find here anything you could ask for: wild dance hall parties, live pop and rock shows, opera or classical music concerts, intimate caf? performances by up-and-coming singer/songwriters, and street-corner displays by music hopefuls.
The city diversity and openness are also embodied by the Pride Parade, who is one of the biggest in the world each year. This is essentially a week-long party around the city that includes blasting music on floats and wherever you go.
As for Maccabi, one song in particular became a staple at home games. “We Will Rock You” by Queen is the soundtrack to the team’s player introductions, and it often sets the tone for the entire game.
Energy, innovation, and character
“The third jersey connects Maccabi Tel Aviv with the city’s nocturnal pulse,” said Eyal Abadi, VP of Retail at Maccabi Tel Aviv Basketball Club. “Inspired by Rapyd, we created a black jersey that embodies energy, innovation, and character — a jersey that brings the excitement of nightlife, youth culture, and Tel Aviv’s high-tech scene.”
“The third kit was created from the city of Tel Aviv, not just inspired by it,” added Shaked Bezalel, Head of Brand Activity at adidas Israel. “A design born out of the rhythm, character, and energy of the city’s nightlife, bringing them directly into the game on the court. The connection between adidas and Maccabi Tel Aviv allows for a true space of shared creativity – one that brings local culture to the forefront as an integral part of the brand’s language and DNA.”
Like every Maccabi and adidas uniform collection for the 2025/26 season, this kit features a meticulously crafted design tailored specifically for the comfort of professional basketball players. The adults’ uniforms sold in the official store are identical to the official game jerseys worn by Maccabi’s stars on the court.
Once again, the brand’s designers relied on a unique technology, the same one used by the world’s leading elite clubs, giving the uniforms an exceptionally lightweight feel, high durability, and special perforations shaped like adidas’ iconic flower, providing advanced ventilation and breakthrough moisture-wicking performance.
