adidas, the leading global sports brand in Israel, and Maccabi Tel Aviv Basketball Club officially announced today (Monday) the signing of a long-term strategic partnership agreement. As part of the agreement, adidas will supply the team’s uniforms starting from the 2025/26 season, alongside additional collaborations.
Maccabi Tel Aviv joins adidas’ prestigious portfolio of basketball clubs, which includes some of the biggest teams in Europe such as Real Madrid, Panathinaikos, Bayern Munich, Fenerbah?e, and others. The sports giant will bring its expertise to provide Maccabi with advanced technology apparel, footwear, and equipment, with a unique and exciting design while maintaining high standards of comfort and performance.
“We are excited and proud of the partnership with the illustrious Maccabi Tel Aviv Basketball Club,” said Yair Bell, CEO of adidas Israel. “Starting next season, Maccabi Tel Aviv joins the family of Europe’s leading basketball clubs, who enjoy a strategic partnership with adidas.”
“For us, the connection between adidas and Maccabi was a natural and necessary step,” Bell added. “At adidas, together with Maccabi Tel Aviv, we share a deep commitment to excellence, innovation, and a belief in the unique power of sport to bring meaningful change to people’s lives.”
“The partnership with adidas marks a new and exciting chapter in our club’s storied history,” said Modi Peled, CEO of Maccabi Tel Aviv Basketball Club.
“The quality and innovation the brand brings to the world of basketball and sports align perfectly with our aspirations for excellence in every aspect of the club’s operations. We believe this partnership will bring value to our players, the club, and our fans.”
The team’s new uniforms and the full collection of Maccabi Tel Aviv adidas merchandise are expected to launch ahead of the 2025/26 season and will be available for purchase at the official Maccabi Tel Aviv store, the club’s website, select adidas stores, and the adidas website.
