Maccabi Electra Tel Aviv and Burgus Burger Bar (BBB), the largest chain of hamburger restaurants in Israel, have signed a sponsorship agreement. Fans can look forward to some especially tasty surprises.
By Amy Samin
The Maccabi Electra Tel Aviv Basketball Club is happy to announce the signing of a sponsorship agreement with BBB, the largest chain of hamburger restaurants in Israel.
The deal, which was clinched in a meeting between the General Directors of both parties Eli Drikes (Maccabi) and Ahuva Turgeman (BBB), will include advertising and an extensive cooperation agreement between the team and the restaurant chain and has a value of 550,000 NIS per year.
Eli Drikes, General Director of Maccabi Electra Tel Aviv: “I’m happy about this new agreement with BBB, a wonderful chain and – just as we like it – the market leader in its field. Among other things, we really like the fact that BBB is committed to acting on behalf of the team and the community.”
Ahuva Turgeman, General Director of BBB: “We at BBB has made a connection to sports part of our motto, and this cooperation with Maccabi Tel Aviv is natural by virtue of their being the leading sports team in Israel, one which espouses the values of excellence, leadership, and health which are also the central values of BBB in the company’s activity in all 18 of its branches. Within the framework of this cooperation, we are planning activities in conjunction with the team and its players including activities on behalf of the community as well as events that combine both the sports and culinary worlds. We at BBB would like to take this opportunity to wish the team success in the new season.”
